Creative Direction, Strategy & Branding
Creative Direction, Strategy & Branding
Service.Vic were looking to significantly enhance the user experience between customer (citizen) and government (transactions). In a nutshell they wanted to design ’Government, The App’.
Through guided workshops and iterative design process Service Vic took our designed prototype and used it as the centerpiece of their successful pitch for continuing funding for the project. To the tune of $81 Million. Should have been on a percentage.
Client: Victorian Department of Premier and Cabinet
Project: Service Vic
Deliverables: Information, userflows, UI designs.
Role: Creative Director
Year: 2015