Creative Direction, Strategy & Branding
Creative Direction, Strategy & Branding
InnoWell is a digital platform optimised by data & research to assist individuals, clinicians and service providers to monitor, manage and deliver better mental health outcomes.
InnoWell is a joint venture between The University of Sydney and PricewaterhouseCoopers (PwC), InnoWell aims to become a key mental health platform provider in Australia.
Role: Creative Director
Responsibilities: Design system, responsive UI designs, accessibility, co design, user flows, user testing, brand strategy, design & UX team management.
Years: 2017-2019
Achievements: Secured $33M in funding in 2017 from the Australian Government.
Delivered:
Full design system
WCAG AA compliant
Style guide
Component library
Pattern library
Fully documented
What is design system
A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of digital products. This set of visual and language components is shared between teams (UX, development, etc.) to ensure a cohesive user experience. It is a single shared source of design truth throughout your organisation.
It other words:
Work Faster
Stay Consistent
Design Smarter