Creative Direction, Strategy & Branding
Creative Direction, Strategy & Branding
PM Capital are a Syndey-based investment house. The challenge was to breathe new life into a 30 years old brand. Using Business Model Canvas as a core tool to refresh the brand, create a new value proposition, restructure the information architecture, inform the content strategy and ultimately design and build a responsive website design solution.
Client: PM Capital, Sydney, NSW
Project: Website redesign
Deliverables: Branding & digital strategy, information architecture, responsive website
Role: Creative Director
Year: 2017