Eric Fitzgerald
Creative Direction, Strategy & Branding

Strategy

I recently had the opportunity to put together a 'Strategy Playbook' ⇣ 
In it, I have gathered all my favourite methodologies into a single 'swiss army' type interactive tool for client workshops. 

Ever expanding, the methodologies to date are: 

- Business Model Canvas (my personal favourite)
- User Research
- Empathy Maps
- Value Proposition Design
- Service Design
- Design Thinking Co-Creation
- Brand Design
- Customer Journey Design
- Information Architecture
- User Interface Design
- User Experience Design & Prototyping
- User & Micro Interaction Design

BMC.jpg
EmpathyMaps.jpg
VPD.jpg
Customer-Journey-Map.jpg
Brand.jpg
CoCreate.jpg
IA.jpg
UI.jpg
Micro_interaction.jpg
UserResearch.jpg