Eric Fitzgerald
Creative Direction, Strategy & Branding
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PM Capital

PM Capital are a Syndey-based investment house. The challenge was to breathe new life into a 30 years old brand. We collaborated using Business Model Canvas as our core tool; to reimagine the brand, create a new value proposition, restructure the information architecture, to inform the content strategy and ultimately responsive website design solution.

Client: PM Capital, Sydney, NSW
Project: Website redesign
Deliverables: Branding & digital strategy, information architecture, responsive website
Role: Creative Director
Year: 2017

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