Eric Fitzgerald
Creative Direction, Strategy & Branding
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Minter Ellison - Start Me Up

Minter Ellison needed an idea made a reality.  The brief was to create a practical and visually engaging app for startup founders to source expertise and manage their legal affairs, all in one location. This extended from registering trademarks, to setting up share option schemes to registering patents.
Having been through the startup process myself the solution quickly came into focus. We delivered our interactive prototype to an enthusiastic client who is now developing the project internally.

Client: Minter Ellison
Project: Start Me Up
Deliverables: Information architecture, user flows, wireframe designs, brand naming.
Role: Creative Director
Year: 2015

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