Eric Fitzgerald
Creative Direction, Strategy & Branding


One of my absolute favourite things to do, is creating a brand. Back in secondary school, I found I had a knack for naming. This emerged as I created catchy names for my friends' various get poor fast schemes, and somehow this 'knack' eventually wound up as part of my design toolbox.

From naming to forming the brand character and direction, to the final brand designs, I immerse myself in the work to create, what I hope are, worthy brand solutions.