Eric Fitzgerald
Creative Direction, Strategy & Branding


Boardtrac is an app for running board meeting and probably one of the more challenging UX projects I’ve encountered. It sounds straightforward enough until you factor in how the legalities of each scenario and each person's legal role and fiduciary responsibilities informs the user experience.
As a part of the research I even had to complete the Australian Institute of Company Directors Certificate in Effective Board Meetings. (I'm available for board meeting, weddings and bar matzahs.)

Client: Minter Ellison, Safetrac
Project: Boardtrac app
Deliverables: Information architecture, user flows, app wireframes
Role: Creative Director
Year: 2015