Cascade, The Natural Order

Role: Senior Art Director
Client: Cascade
Agency: Ogilvy Interactive, Melbourne
Industry: Beer promotion
Year: 2008
Technology: Photoshop, Illustrator
Description:

Through close partnership between BADJAR Ogilvy and Cascade Beer, we designed website as a part of a fully integrated advertising campaign. To create the experience that fully conveys Cascade's Natural Order universe, we produced an interactive rich media mini universe.

A cross between Sin City, James Bond and The Island of Doctor Moreau the website leads visitors in to the depths of the Urban Jungle. Users can explore the city, play games against characters, view the ad, meet the ad characters, send postcards, find downloads and see what’s going on in their locality.

Giving users what they desire and helping Cascade promote their product through multiple channels in a cutting edge manner lead to a very successful campaign.

View Cascade, The Natural Order

Coded by the brilliant Michael Battle, PM John Holding