Kidnap

Role: Senior Art Director
Agency: Ogilvy Interactive, Melbourne
Industry: Telecommuications
Year: 2007
Technology: Photoshop, Illustrator
Description:

Viral concept for a new phone launch. The idea was to 'kidnap' the band Good Charlotte while they toured Australia. Fans could view the band in captivity online and help them escape by solving cryptic puzzles. Unfortunately they didn’t go for it.