Jetstar, Wish We Were There

Role: Senior Art Director
Client: Jetstar
Agency: Ogilvy Interactive, Melbourne
Industry: Airline
Year: 2007
Technology: Flash ,Photoshop, Illustrator, Shockwave game, HTML, CSS, Actionscript
Description:

Jetstar is Australia's and Singapore's leading low fares airline. As a promotion to highlight Jetstar’s new routes Ogilvy Interactive created a viral postcard maker.

Users created postcards with photos of friends and families. Jetstar destinations, silly bodies and props could be used to create the perfect funny postcard. The vial site was great success with online huge participation, spawning a sister site for Jetstar’s Japanese market.