Jeans Universe

Role: Senior Art Director
Agency: Ogilvy Interactive Melbourne
Industry: Fashion
Year: 2006
Technology: Photoshop, Illustrator
Description:

A pitch for a Gen Y dynamic social networking site for a leading jeans fashion label.

Users would create their own infintley personalisable world, with music, music, info, dynamic personal info metrics, seasonal geo-skins amongst other features. Every world would be visitable and connected to groups of their choosing in the Jeans Universe.