Federation Square Melbourne

Role: Senior Art Director
Client: Federation Square Melbourne
Agency: Ogilvy Interactive, Melbourne
Industry: Public Sector
Year: 2006
Technology: Photoshop, Illustrator
Description:

Ogilvy Interactive worked closely with Federation Square Melbourne to develop and execute a comprehensive online strategy, which supports the strategic mission and vision of the institution.

Fed Square wanted to create an online functions bookings facility for corporate clients. The project strategy and creative design execution were developed in tandem with an offline direct marketing campaign to support and achieve these objectives.