Cadbury's Creme Eggs

Role: Senior Designer
Client: Cadbury
Agency: Tribal DDB, Sydney, Australia
Industry: Confectionary
Year: 1999
Technology: Flash, Photoshop, Illustrator
Description:

Design, illustration and animation of the Cadbury Creme Eggs website. The primary goal was to 'engage' consumers in a promotion and branding exercise. The webite became the 'stickiest' site that Tribal DDB had ever produced with high numbers of repeat users. It became Cadbury Creme Eggs most successful online campaign in Australia. The website was advertised nationally in all media.